Spicy Duck

Located within the iconic Taj Palace New Delhi, Spicy Duck is a sophisticated celebration of authentic Chinese gastronomy bringing together the bold, piquant flavours of Sichuan and the refined depth of Cantonese cuisine.

For this project, TERMINAL|ONE delivered complete social media management, crafting a visual language that stays true to the restaurant’s strong Chinese identity while elevating it for a contemporary audience.

Our approach focused on maintaining an immersive, culturally rooted aesthetic drawing inspiration from traditional Chinese elements, rich textures, and deep, moody tones. From detailed food styling that highlights signature dishes and intricate plating, to atmospheric captures of the space, every frame was designed to evoke authenticity and elegance.

We created a balance of refined stills and dynamic content showcasing everything from chef-led culinary moments to intimate dining experiences. Each piece was carefully curated to reflect the precision, artistry, and heritage behind the cuisine, while ensuring the grid feels cohesive, premium, and visually transportive.

The result is a distinctive digital presence that not only reinforces Spicy Duck’s identity but also invites the audience into a rich, sensory journey where tradition meets modern luxury.